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All-round tributes to Roger Federer, Switzerland’s number one ambassador in the world & More Latest News Here


Roger Federer celebrates his doubles victory at the Beijing Olympics with his teammate Stanislas Wawrinka, August 2008. Keystone / Alessandro Della Bella

‘Thunderclap’, ‘dreaded moment’, ‘end of an era’ ‘thank you’, ‘legend’, ‘maestro’: social networks quickly buzzed at the announcement of Roger Federer’s retirement, lining up the photos and sad emoticons. According to the director of Swiss Presence Nicolas Bideau, “never has anyone had such an impact on the image of Switzerland in the world”.

This content was published on September 15, 2022 – 20:16

Frédéric Boillat, RTS / sj

“I was gifted with a gift for playing tennis and I raised it to a level I never could have imagined and for much longer than I thought possible,” Roger Federer explained Thursday in his farewell letter to the competition, a few words that alone sum up the rain of tributes received by the Basel player after his announcement, shared, liked and quoted thousands of times in a few minutes on social networks.

>> Read also the article announcing Federer’s retirement: Roger Federer announces his retirementExternal link

Anonymous, politicians and sports stars have all commented there, always laudatory and benevolent towards the one who has aroused a unique enthusiasm in Switzerland throughout his career and who will leave an indelible mark in sport. global.

A gentleman on and off the courts

The Federal Councilor in charge of Sports Viola Amherd welcomed in a press release the withdrawal of a “very great, not only as an athlete, but also as a man”, a “gentleman on and off the courts” and an “example for a whole generation”. “It’s no secret that I’m a big fan of tennis and Roger Federer and it was always a great joy to see him play,” continued the Valaisanne, remembering in particular the lost 2019 final at Wimbledon. , which was “worthy of a thriller”.

“He was an exceptional ambassador for our country while remaining modest. He is a man with his feet on the ground, a family man”, also declared the minister in Forum, who said that he understood his decision and wished him the best for his future.

According to the director of Swiss Presence Nicolas Bideau, “never has anyone had such an impact on the image of Switzerland in the world”. Artist, reliable, modest, humble, Roger Federer perfectly embodied the image of Switzerland, he also noted in the Forum program of Swiss Radio and Television (RTS).

Since March 2021, Roger Federer has also become the face of Switzerland Tourism. After his hit last year with Robert De NiroExternal link, Roger Federer shared the bill this year with another American film star, Anne Hathaway. The video has already been viewed over 100 million times on YouTube. Without articulating the cost of the operation, Switzerland Tourism described it as “profitable”.

The . was even displayed in large format in Times Square in New York, offering Switzerland as a tourist destination “a visibility never before achieved”, estimated Switzerland Tourism.

In 2018, the director of Presence Switzerland Nicolas Bideau explained to RTSExternal link that Roger Federer is “the only person” recognized immediately. “The values ​​that we can feel through him, in particular his game, his reliability, his quality, his durability, his fair play, terribly embody this Switzerland”, he added.

>> Read our 2011 article on the reasons for the commercial success of the Roger Federer brand:

“You changed the game”

Swiss Tennis, the apex of tennis in Switzerland, has for its part spread out on a large photo the formidable prize list of Roger Federer. The mayor of Biel Erich Fehr, a city in which Roger Federer trained at the start of his career, unearthed a photo of the inauguration of the street which has borne the name of the tennis champion since 2016.

The official website of Wimbledon, one of Basel’s favorite tournaments which he has won eight times, has thanked a ‘champion in every sense of the word’ for the joy and memories he has given so many people. Roland-Garros, Grand Slam which has often refused to Switzerland, also published a photo and a short text to greet “the end of a legendary career”.

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A ‘sad’ day for Nadal

His lifelong opponent Rafael Nadal also wrote a note to “his friend and his rival” on Twitter, speaking of a “day he never wanted to see happen, a sad day for him and world sport”. The Spaniard evokes “the honor and the privilege of having shared all these years with him” and wishes him the best, to him, to Mirka and to the children.

“Thank you for the memories shared. It has been an honor to share time and experiences on the most hallowed grounds of sport. Give news”, for his part declared Andy Roddick on Twitter, while Juan Martin Del Potro published a “I LOVE YOU” in capital letters.

Thomas Bach, President of the International Olympic Committee wrapped up the celebrations on Twitter: “Roger Federer is a gentleman on and off the court, and a true Olympic champion. Congratulations on your outstanding career, good luck for the future. I hope our paths can cross again.”

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