International Breweries seeks responsible beverage consumption

International Breweries Plc, a member of AB InBev, said it has taken its ‘Responsible Beverage Service’ training campaign to key Local Government Areas in Lagos State.

It said in a statement that this was to address the harmful use of alcohol through the various channels and features of the sales environments such as staff, management, and consumer behaviours.

The statement said the RBS is an intervention by International Breweries and the initiative seeks to prevent binge drinking, drunk driving, and sales of alcohol to minors and pregnant women among other harmful use of alcohol.

According to the statement, the RBS initiative, which was flagged off at Zara Garden Event Centre at Ibeju Lekki had in attendance owners and managers of hotels, bars, restaurants, and other hospitality businesses where beer and other alcoholic beverages are served.

The facilitator, Responsible Beverage Service Training for Owners and Servers of IBPLC Sales Outlets, Bunmi Olatunde, said, “Responsible Beverage Service is an initiative of International Breweries Plc aimed at preventing the harmful use of alcohol in the sales environment.

“The discussions have been very interactive and honest., many operators say they gained new knowledge and insight into their role in enabling safer drinking habits and enforcing “alcohol rules” such as the age of minors to refuse alcohol service, and their responsibility not to serve or offer alcohol to pregnant women.”

Speaking on the essence of the RBS initiative, Legal & Corporate Affairs Director, International Breweries Plc, Temitope Oguntokun said, “As a responsible organisation, we are inspired to take the responsible beverage service message to more bars, restaurants, and hangout spots across the country considering the reception and feedback we have received from the training conducted in Lagos.”

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