Who Owns Schmidt’s Deodorant?

Schmidt’s Deodorant Company, LLC (dba Schmidt’s Naturals) is an American personal care agency primarily based in Portland, Oregon, United States. A subsidiary of Unilever, the company manufactures and sells plant and mineral-based personal care merchandise along with toothpaste, pure deodorant, and cleansing cleaning soap.

In 2011 Jaime Schmidt, a mother and social worker in Portland began making personal care merchandise in her kitchen. Over the following 4 years, Jaime supplied her merchandise at farmers’ markets and co-ops spherical Portland, Oregon, and finally gained shelf space at a regional Whole Foods. By 2014, Jaime had refined her all-natural product line down to five deodorant scents, which had been all supplied in small glass jars with an applicator.

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In late 2014, Jaime accepted investor Michael Cammarata’s present to place cash into her agency in change for equity. In January 2015, the model new companions, Schmidt and Cammarata formally common Schmidt’s Deodorant Company, LLC.

Who Owns Schmidt’s Deodorant?

Schmidt’s Deodorant Company, LLC is owned by Unilever plc, a British multinational consumer gadgets agency that has its headquarters in London, England.

In December 2017, after months of negotiation by Jaime Schmidt and Michael Cammarata, Unilever plc, acquired Schmidt’s Naturals for an undisclosed sum. After the acquisition, Michael grew to change into CEO of Schmidt’s Naturals, and Jaime continued on as mannequin spokesperson.

Following the Unilever acquisition, Schmidt’s Deodorant broadened its product line with the introduction of mouthwash, physique wash, and residential care merchandise. Between January and August 2018, with Michael on the helm, the company grew by 300% in product sales. However, in July 2019, Michael left the company and Unilever govt Ryu Yokoi took over as CEO.

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