The god of war promoted Ragnarok with the giant Leviathan ax in London
God of War Ragnarok It was released nearly three months ago, but PlayStation is still pulling out the stops to promote the game. Fans spotted a massive Leviathan Axe from the game in London, along with a “Live from PS5” car. It’s a great bit of viral marketing, and many fans are sure to be jealous of those who get to see the thing in person!
Pictures of the Leviathan Ax were shared on Twitter by Dexerto, and can be found in the tweet embedded below.
The giant Leviathan ax from God of War is seen in London pic.twitter.com/WYIxnVNSxh
– Dexerto January 30, 2023
It’s definitely unusual to see a game get this kind of promotion so long after its actual release date, but there are a few possible reasons for this timing. PlayStation recently celebrated the fact that the PS5 shortage is over, so perhaps the company is looking to raise awareness of the game among those who just bought the console. The past two years have made the PS5 very difficult to get their hands on, and many newcomers are sure to be wondering which games they should buy first. It’s also possible that PlayStation set up the massive Leviathan Ax as a way to celebrate God of War Ragnarok12 nominations at the DICE Awards, which were announced a few weeks ago. Or maybe the promotion took a little longer than planned!
Whatever the case, the huge ax looks really cool and is likely to attract a large number of visitors, including fans of God of War Ragnarok, as well as those who may be less familiar with the PlayStation! Of course, it’s hard to imagine that many people haven’t heard of the game; After all, it was the biggest first-party PlayStation release of 2022. 2018’s sequel God of WarAnd Ragnarok It was released to universal acclaim last year, when it appeared on both PlayStation 4 and PlayStation 5. ComicBook.com’s review of the game gave it a 4.5 out of 5, which readers can find here.
Have you seen Leviathan’s ax in person? What do you think of this viral marketing? Tell us in the comments or share your thoughts directly on Twitter and on Hive at @employee To talk about all things gaming!
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