50 Cent has had a lot of success with his Sire Spirits business. This category includes Branson Cognac and La Chemin Du Roi Champagne, both of which are fan favorites. In fact, Fif has been successful in getting these sponsors into NBA venues across the country.
Sire Spirits are available at the Sacramento Kings, Indiana Pacers, and Houston Rockets’ arenas. As a result, 50 has been attempting to bring his brand into all 30 NBA arenas. He recently inked a contract with the Minnesota Timberwolves, bringing him one step closer to his goal.
Consequently, fans at the Target Center will be able to purchase Sire Spirits products. Moreover, the 200-level of the arena will even get a brand-new bar containing cocktails made with Fif’s various properties. Overall, this is a huge deal for the legendary artist, who continues to build an impressive empire. Additionally, it should be noted that there is a philanthropic angle to this deal. Through the G-Unity Foundation, 50 Cent and the Timberwolves organization will get to host basketball clinics for the youth.
50 Cent Continues To Build His Empire
“I had the opportunity to meet with the Timberwolves and knew they were the perfect partners for Sire Spirits,” 50 Cent said in a statement. “I am a big fan of the team, and I am excited to spend more time in Minnesota and get to know all the fans.” This sentiment was echoed by Timberwolves COO Ryan Tanke. “We are excited to launch this partnership with Sire Spirits and to introduce Wolves fans to Sire’s award-winning cognac and champagne,” Tanke said. It is clear that Fif will now be spending a lot more time in Minnesota over the coming months.
It will be interesting to see where else 50 Cent is able to bring his brands. The man is a master when it comes to marketing, and NBA teams love that. Moreover, players love him as someone they grew up listening to.
