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I’m a Self-Made Millionaire at 24 – The Secret to Getting Rich Is Working Less

Less is more, isn’t it?

At just 24 years old, a young millionaire is spilling his best-kept secret to success — and it doesn’t involve countless hours and “hard work.”

Lucas Lee-Tyson said he harnessed the power of the Internet since he was a teenager, looking for ways to rake in some extra cash. By age 13, he was marketing his graphics skills online, selling custom YouTube banners for $5 each — albeit behind his parents’ backs.

A decade later, Lee-Tyson said he was making $6 million a year as the self-made business owner of Growth Cave, a digital marketing company that offers courses to entrepreneurs wanting to learn more about social media advertising. does.

“The biggest misconception about being rich and successful is that you have to work long hours trading your time for money,” the Austin, Texas-based mogul told

An entrepreneur at heart, Lee-Tyson started her first side hustle at just 13 years old. Jam Press/@growthcave

“Working hard doesn’t make you a millionaire – we’ve been lied to,” he said. “The truth is, all you have to do to be successful is sell something and put it in front of the right people.”

Having grown up without an allowance from his parents, Lee-Tyson was bent on scavenging his own cash so that he wouldn’t have to rely on his mom or dad for “junk food or video games”.

The young tycoon recalled, “Initially I was just messing about selling graphics and getting more customers through word of mouth.” “When I turned 15, I taught myself to build and sell digital products, and I made about $6,000 a month.”

“My mind was blown—and it all went from there.”

After marketing his services online as a teenager, he saved thousands of dollars to support his lifestyle. Jam Press/@growthcave

In just two years, Lee-Tyson amassed more than $20,000 in savings—more money than “he knew what to do with,” he said—as he looked for his next endeavor.

“I had this drive as a kid to find my passion,” he said, adding that his twin older brothers were athletes who “went to great colleges” but didn’t feel like he “fit in.”

“I wanted to follow my own path and if it didn’t already exist, I thought I would have to create it,” he explained.

After falling into partying and going through the motions in college, he became “restless” and dabbled in freelance work, earning $10,000 from the side hustle before starting an internship in 2019.

Now, the young millionaire is warning workaholics that effort doesn’t equal a dollar bill. Jam Press/@growthcave Lee-Tyson credits his success to having something to sell to others. Jam Press/@growthcave

“I was paid $3,000 a month but closed $500,000 worth of advertising deals for the company,” he said. “I thought if I could make even 1% of this for myself as an entrepreneur I would be happy so I researched everything I could about how digital marketing works.”

Teaching himself the tricks of the trade “from scratch,” and this time behind his boss’s back, he finally quit his job a year later when he—and his team of five virtual assistants—earned their first million dollars.

Thus, The Growth Cave began. Along with his business partner Ozzie Blessed and his 35-person team, Lee-Tyson projects that the company will make $20 million this year, but hopes to someday reach $100 million.

As a teenager, he kept his side hustle a secret from his parents. Jam Press/@growthcave “I tell my clients: ‘Don’t trade your time for money,’” he said. “There’s another way.” Jam Press/@growthcave

“For a while, my mom and dad were quietly suspicious,” she said, admitting that she kept them in the dark as she pursued his various endeavors.

“I know they were wondering if what I was doing was legal because they would ask things like: ‘Are you treating people fairly?’” he recalled. “Now they have seen the courses I sell and how I help people and guide them to their online success and they are really proud.”

He claims he made 50 times more than his office job internship – and he hasn’t looked back.

“A salaried traditional job just limits your income and your comfort – a mortgage, car, etc. will keep you locked in a ‘maintenance’ position, not increase your earning potential,” he said, swearing by hard work. Taking the -play-hard model is not the only way to achieve goals.

“I tell my clients: ‘Don’t trade your time for money,’” he said. “There’s another way.”


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