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Nigerians to experience naira rain as Pyramid Game show debuts in Nigeria

…. As Nollywood actor Enyinna Nwigwe becomes host

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By Bianca Iboma-Emefu

Sony Pictures Television Entertainment has unveiled Nollywood sensational actor, Enyinna Nwigwe as the host of the much-anticipated, globally renowned award-winning American game show, “The Pyramid Game Show Nigeria”, the show would be marking a significant milestone as it makes its African debut.

“The Pyramid Game Show is
a classic game of words and wit, known for its word-association challenges,that has a promising reward and big wins. The game show is a simple yet engaging gameplay with universal appeal for families

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“This exciting game show was launched recently in Lagos-Nigeria,shortly after Sony Pictures Television Entertainment, obtained it’s franchise.

The Nigerian adaptation of the hugely popular American Pyramid Game Show is set to debut on screens across the country and promises an exciting family time with lots of cash and gifts to be won.

This was revealed during a press briefing where Mekdoss International, the show’s producers in conjunction with Sony Pictures Entertainment also unveiled Nollywood actor, Enyinna Nwigwe as the host of the show.

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The ‘Pyramid Game Show Nigeria’ represents the show’s debut in sub-Saharan Africa after four decades. The CEO of Mekdoss International, Martins Gbados, also revealed that the partnership with Sony Pictures Television Entertainment will extend for ten years. He emphasised that the show goes beyond entertainment, stressing that it was a powerful blend of empowerment and education.

“The show is an opportunity to help and empower people,” he said. “It is a CSR-oriented game show where people get to win between N10 million and N15 million as the case may be. And the people helping them play are the celebrities. So for the first time, the celebrities are playing for the regular people to win.

“There is a vacuum in family-oriented game shows where parents and their children can sit and watch a TV show. And that’s the value that ‘Pyramid Game Show Nigeria’ brings to Nigerian society. Apart from the fact that the show is educational, it’s also entertaining. So if you put those three together: family-oriented, educational and entertaining, you see that you already have a game changer right,” he stressed.

CEO of Mekdoss International, Martin Gbados expressed delight and enthusiasm over the show.Stating that the game comes with the promise of delivering not just entertainment or big wins but equally has quality content that fosters family togetherness.

Gbados said that the organization had recognized a gap in the market for family-friendly content, and the Pyramid Game Show sought to fill that void.

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“The game show is expected to bring Nigerian content to the forefront, with questions and challenges rooted in Nigerian culture and knowledge. The unique twist lies in the involvement of celebrities, who partner with contestants to help them win a minimum of N10M on a weekly episode. The maximum prize on the show is N15M, and viewers at home can participate through fast SMS trivia competitions.

Furthermore, the show will feature pop-branded fans engaging with the public on the streets, offering a chance for regular people to win prizes. This dynamic approach creates numerous brand opportunities and opens doors for engagement with a diverse audience.

Highlighting the show’s dedication to family-oriented entertainment, Gbados said that the show was introduced with the aim to rekindle the tradition of families gathering to enjoy a program together.
Beyond winning cash prizes, Gbados said the special category of the show, ‘Mystery Seven’, which allows winners to visit any landmark and tourist Nigerian destinations.

“Most Nigerian vacation places have not been explored. So for the next two or three seasons, winners of Mystery Seven will go to a Nigerian destination.”

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To ensure that the game meets American standards, the producers from Sony Pictures will be in Nigeria to work with the Nigerian team.

Also, he said that the driving force behind it. “The Pyramid Game Show” to Nigeria, reiterated the show’s commitment to giving back to the community and creating value for companies supporting the endeavor.

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“The show is planned to air on over 5 television stations nationwide in prime time. Looking at the present state of the economy, Pyramid Game Show coming to Nigeria is timely and will leave a
huge impact on the people and create value for companies that support the show.

Meanwhile, Nollywood actor Eyinna Nwigwe, during his address emphatically said, “It is an incredible honor to be part of such an iconic show that has been loved by audiences around the world for decades.

Nwigwe said that the Pyramid Game Show entertain,rewards and equally brings families together,with exciting prizes. I can’t wait to embark on this journey and create unforgettable moments with our contestants and viewers.

In his words:”It’s the greatest game show of all time, it’s been out in the United States of America for 40 years, first time in Africa and it’s coming to Nigeria so i’m really excited. I have been praying and looking for other ways to express my creativity and this just came at the right time. Going up against some of the best television hosts and game show hosts we have in the country through three stages of audition and being picked by Sony pictures is an endorsement that i can’t take for granted. I can’t wait to get on set and get this rolling” , he noted.
Director of Corporate Communications and CSR, Airtel, Femi Adeniran shared why the telecom brand is sponsoring the show.

 

“The format is a platform that will ensure families have moments to enjoy together. Anything that supports and promotes family bonding and reminds us of family culture is very dear to Airtel. It also rewards people for their imagination which is what Airtel is known for.”

‘Pyramid Game Show Nigeria’ is a captivating game of words and wit featuring two teams, each comprising a celebrity and a contestant, with celebrities helping the contestants to win N10 million on each weekly episode. Think of it as a sophisticated game of Charades with much higher stakes. Viewers can actively participate through SMS trivia, while the live audience can join in as well. Additionally, street vox pops will offer more Nigerians the chance to engage with the show.

“This unveiling underscores the show’s potential for brands and sponsors to showcase their products and at the same time give back. We are happy to welcome our brand partners; Airtel
Nigeria, Seinde Signatures, Vento Furniture, I-Cell, Polystar Electronics, Golden Penny Foods, and Rite Foods. There are still opportunities for more brands to come on board to bring this family-oriented, educative and entertaining game show to the Nigerian audience.”

Another standout feature of the Pyramid Game Show is the ‘Mystery Seven’ category, offering winners a vacation trip to a Nigerian destination. This initiative aims to promote tourism within Nigeria and explore lesser-known vacation spots.

Strategic partners for the Pyramid Game Show include Airtel Nigeria, Rite Foods, Polystar Electronics, Golden Penny Foods, and HotSpot Studios. These partnerships reflect the show’s commitment to family-oriented values and its mission to bring Nigerian families together through entertainment.

The Pyramid Game Show is a landmark moment in Nigerian entertainment, ushering in a new era of family-friendly content and exciting gameplay. With its unique format, celebrity participation, and substantial cash prizes, the show promises to be a hit among audiences of all ages.

“In this thrilling contest, two teams composed of one celebrity and one contestant each join forces to compete against the clock for the ultimate prize. The objective is simple: guess words or phrases that appear on the show’s pyramid-shaped game board to secure cash rewards.

“Participants will also take turns describing words to their teammates without uttering the word itself. The more words they guess correctly, the higher their score climbs.

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“After three preliminary rounds, the team with the highest score progresses to the coveted ‘Winner’s Circle.’ Here, the stakes are raised as the pair must describe entire phrases in just 60 seconds, all without using their hands.

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The Pyramid Game Show, a revival of the iconic game show, is the collective name of a series of American television game shows that has aired several versions domestically and internationally. The original series, The $10,000 Pyramid, debuted on March 26, 1973, and spawned seven subsequent Pyramid series.

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