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Marketing Edge to unveil 2024 IMC Trends

A marketing and advertising magazine, Marketing Edge, has concluded plans to host its final event of the year— the fourth quarterly virtual summit— on Tuesday, December 19, 2023.

Themed IMC Trends to Watch Out for in 2024, personalities that will speak at the event include a strategy and marketing expert, Baba Awopetu; Managing Director of Starcom Media Perspectives, Jude Odia; Head of New Business Projects/Partnerships at PHD Nigeria, Henry Ononiwu; Director Digital/Media at Publicis Groupe, Muyiwa Aleshinloye; Head of Digital Marketing at Olam Nigeria Limited, Dotun Babatunde; Creative Director at Ogilvy Nigeria, Jolomi Awala; Director, Client Services and Commercial Director at Kantar (Insights Division), Akinola Afere and Dolapo Otegbayi, respectively.

Speaking on the forthcoming summit, the publisher/CEO of Marketing Edge Magazine, John Ajayi, noted that the quarterly summit series was designed to set agendas for the entire Nigerian marketing and advertising ecosystem by regularly highlighting contemporary issues and challenges affecting businesses in the sector.

This, he stated, aligns with the magazine’s vision of promoting the brand idea, while expanding the frontiers of marketing and advertising knowledge in Nigeria and across the world.

He added, “As an agenda-setting publication, stakeholders expect much from us, especially at this critical period of global economic headwinds. This is our strategic way of stimulating meaningful and result-oriented conversations in the IMC environment as it faces a myriad of challenges.”

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