FBNBank Ghana has announced its name change to FirstBank Ghana as it aims to strategically align with FirstBank Group’s identity, values, and vision. The name change aligns with the bank’s commitment to its customers, stakeholders, and the community it serves.
According to Business Insider Africa, the name change is being undertaken by the FirstBank Group across its subsidiaries in Africa and Europe to align the bank with its parent brand so it can enjoy the brand equity and strong heritage built by FirstBank Nigeria in its over 130 years of banking experience.
The decision to rebrand to FirstBank Ghana reflects the Bank’s dedication to delivering world-class banking services and strengthening its position as a leading financial institution in Ghana.
The rebranding will further deepen the quality of service, leading to better brand clarity, uniformity, and consistency in the markets where the banks operate.
The Acting Group Chief Executive Officer of the FirstBank Group, Mr. Olusegun Alebiosu, explained the importance of the rebranding and how it aligns with the goals and objectives of the bank.
The Managing Director and Chief Executive Officer of First Bank Ghana, Mr. Victor Yaw Asante, commented on the name change and explained the importance of the occasion.
Other First Bank Group subsidiaries that have transitioned from FBNBank are FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, FirstBank DRC, and FirstBank Guinea.
Earlier this year, Nairametrics reported that the Bank of Ghana suspended the Foreign Exchange Traded License of FBNBank Ghana citing breaches of foreign exchange market regulations.
FBNBank Ghana stated that they were working with the Bank of Ghana to rectify their challenges surrounding the Foreign exchange license.
