"No One Would Be Aware": Andrew Garfield Credits Viral Meme For Putting Award-Buzzing Movie With Florence Pugh On The Map

Andrew Garfield jokes about how an unlikely star becoming a viral meme has helped raise awareness for his and Florence Pugh’s emotional romantic comedy We Live In Time among audiences. John Crowley’s upcoming feature explores the blossoming romance between Tobias and Almut, out of chronological order, from their meeting and quick bond to parenthood, to facing a difficult life-changing diagnosis together. Making its debut at the Toronto International Film Festival, We Live In Time has earned strong critical praise from its early screening at the event, leading to positive early buzz about its awards season chances.

While audiences eagerly await the opportunity to see Garfield and Pugh’s chemistry on-screen in We Live In Time, Garfield opened up to Etalk about how an unlikely star may have raised awareness for the movie and aided the marketing. While A24’s upcoming feature was promoted with an image of the leading pair on a carousel, the duo’s goofy-looking horse caught viewer’s attention for its appearance, with Garfield joking that the horse played a large part in people learning about the movie. See what Garfield said below:

Yeah, thank you for bringing up the horse. I haven’t heard from him since our shoot day. But, I pray he makes an appearance, ’cause without him, we really are nothing. Yeah, no one would be aware of this film if it wasn’t for that f—ing horse.

We Live In Time Could Be One Of 2024’s Strongest Movies

Audiences Are Eager To See The Two Stars’ Emotional Roles

Though the horse left an impact on the internet, it certainly wasn’t the only thing that had viewers excited to see We Live In Time. With the success of Anyone But You, it is clear that there is demand from audiences to see more romantic comedies on-screen, and both Garfield and Pugh are two of the most well-regarded actors currently active in the industry. From their big Marvel roles to their award-winning drama performances, the two incredibly recognizable stars are easily capable of drawing audiences.

However, We Live In Time’s early reviews and discussions from the stars themselves have emphasized how the story at the heart of the movie is just as much a draw as the leading duo. With the movie also tackling the difficult subject matter of progressing through cancer treatment, the cast was careful to treat the story with the utmost care and respect, with Pugh going as far as to shave her head for the production. As such, while We Live In Time may show the joys of a loving relationship, it also isn’t shying away from the struggles life can bring.

While We Live In Time’s initial preview image may have not gathered the intended response its cast and crew hoped for, it is clear Garfield and those involved have taken the response with humor. Though Garfield and Pugh may be a draw for many, the viral nature of the meme helped the movie reach audiences who may be unaware of its release. As such, though it only played a small part, Garfield and Pugh’s surprising co-star may have played a key part in the movie’s promotion.

Source: @etalkCTV /Twitter