The Practitioners of Content Creators, Skit-Makers, and Influencers Guild of Nigeria (PCCSIGN)has signed a partnership deal with the Nigerian Institute for Social Media Analysts (NISMA) to boost standards in the creative industry.
National president of PCCSIGN, Mr Michael Nwabufo, popularly known as Mike Premium, disclosed this in a statement on Tuesday.
Nwabufo, the Ambassador for the Corporate Affairs Commission (CAC), said the partnership was aimed at building a robust industry.
According to him, the partnership was a commitment to a shared vision of professionalising and structuring the content creation industry in Nigeria.
He stated that the digital landscape had expanded rapidly over recent years, hence the need to create incredible opportunities for content creators, skit-makers, influencers, and other digital professionals.
โHowever, with this growth has come the need for industry standards, ethical guidelines, and recognition for the professionals who drive this sector forward,โ he said.
Nwabufo, a talent and brand manager said that PCCSIGN and NISMA would jointly work to promote the professional growth of all in the digital space.
He said the partnership aimed to ensure that members receive the recognition, support, and protection needed to thrive in a challenging and competitive environment.
According to him, by setting a foundation of structure and support, the PCCSIGN is creating an industry that was not only robust but also sustainable for the long term.
Nwabufo said: โWe believe that content creation and digital influence are no longer secondary sectors.
โThey are primary drivers of economic growth and have the power to contribute meaningfully to national development.
This industry holds a wealth of untapped potential for job creation and entrepreneurship, especially among vibrant youth population.
โBy establishing clear standards and practices such as creating a certification to professionalise content creators in the country amongst others, we aim to harness this potential and build a thriving ecosystem that supports Nigerian talents.โ
Nwabufo said as a sector poised to create substantial employment opportunities and contribute meaningfully to national development, content creation had a wealth of untapped potential.
โOur collaboration seeks to harness this potential, ensuring a structured, sustainable, and supportive environment for all digital professionals.
โTogether, we can work toward our shared vision of professionalising Nigeriaโs digital space, empowering our creative talents, and ultimately, making our industry a model on the continent.
โThis partnership is a significant milestone in our commitment to advancing the content creation industry in Nigeria.โ
According to him, the industry is fast becoming the highest employer of labour and revenue generator for the youth of Nigeria.
Responding, the President of NISMA and Deputy Inspector General of Police, Mr Frank Mba, urged PCCSIGN to remember the interest of the country in whatever they do.